YOURACCOUNTANTHASBADNEWS
50k views. Plenty of likes, comments, and even a few inquiries.
But the accountant says there's nothing on the bank statement. People don't buy.
That's what we'll fix.
Let'smakeyouradswhatthey'resupposedtobe:profitable.
In 30 minutes, we'll review your ads together, identify what's costing you sales, and discuss what I'd improve first.
SO WHY DIDN'T THEY BUY?
I've written hundreds of video ads.
The same three mistakes show up again and again.
They don't care
"We're proudly representing our newest product..." doesn't sell.
People aren't looking for your product.
They're looking for a solution to their problem.
They don't believe
"This product will help you lose weight" doesn't sell without proof.
Claims are easy to make. Proof sells.
They don't feel urgency
"Hm, looks interesting".
That's how most people leave a video ad.
And that's why they don't buy.
NOWLET'SMAKETHEMBUY
Here's how a few words can completely change the way people see your product
Why should they care?
"We're excited to announce our new collagen formula..." ❌
"Imagine leaving the house without reaching for concealer" ✅
Why should they believe you?
"Lose 10 kg in 30 days" ❌
"Jessica lost 11 kg in 4 months without giving up pizza" ✅
Why should they buy now?
"Premium specialty coffee from Colombia" ❌
"Tomorrow morning you'll drink coffee anyway. The only question is whether it'll actually wake you up" ✅
Here's what happened after one client changed the copy.
BEFORE I WRITE THE FIRST WORD...
I start with questions.
What makes people buy this?
Why now?
Why you instead of everyone else?
What proof would convince even a skeptic?
Only then do I write.
Let'smakeyouradswhatthey'resupposedtobe:profitable.
In 30 minutes, we'll review your ads together, identify what's costing you sales, and discuss what I'd improve first.