COPYWRITER PORTFOLIOThe Titanic didn't sink because of one mistake. It sank because of many
These brands had "sinking" ads.
Small things cost them sales.
We found what wasn't working, changed it, and let the numbers do the talking.
FROM FORGETTABLE ADS TO 3-4X HIGHER SALES
This business already had a good service, a great location, and the audience ready to buy.
The ads didn't show any of that. People skipped them because they were forgettable.
We changed the hooks, tested different angles, showed what the old ads didn't, and backed every claim with visual proof.
Six months later, sales were 3-4x higher than the previous year.
WHAT THAT LOOKED LIKE
HOOK
We introduced the club staff as "the most dangerous cartel in central Belgrade".
The next few seconds reveal they're anything but.
ANGLE
The "mobsters" came to collect protection money.
With prices this low, the story flips: the club should be collecting from them.
VISUAL PROOF
Instead of saying what 13 EUR gets you, we showed it.
Ten shots. One frame.
10x more sales from the first video
The coach knew what he was doing.
The ads didn't show it.
People saw just another fitness video and kept scrolling.
We stopped selling workouts and started selling his expertise.
We made the hooks visually unforgettable, changed the way his knowledge was presented, showed what made him different from other trainers, and made people trust him.
The first video increased sales 10x and brought in 60 enquiries.
The first video brought a wave of new customers
The product was good, and it was totally different from similar products on the market.
The problem was that the differences hadn't been highlighted strongly enough.
We highlighted them, addressed and removed their doubts, explained why this product was the best choice, and made the decision easier.
Stronger hooks. Clearer copy. Visual proof.
The first video brought a huge increase in new customers.
Let's make your ads what they're supposed to be: profitable.
In 30 minutes, we'll review your ads together, identify what's costing you sales, and discuss what to improve first.